Many businesses employ a
multimedia approach in their advertising. A well-planned marketing strategy may
combine elements of print advertising, television, video, and social media
marketing. Computer animation can not only be extremely versatile, but it
provides unique communication capabilities that make it a useful tool for
businesses. Custom animation can be created for very little money in comparison
to other types of advertising, and it can be finely tailored for each unique
brand. The following are a few benefits of using this medium in an advertising
campaign.
Summarizes Main Points of Campaign
When you need to provide a quick
overview of a new product or concept, there is really no better way to do this
than by using a visual to tell your story. Computer animation allows a brand to
offer a brief visual summary of its most important messages, packing as much
information as possible into a short advertising spot. Animation can be more
visually compelling than a static 2-dimensional image, and allows you to add a
soundtrack and other flashy details to grab your client’s attention.
Encourages High Concept Ideas
Using animated characters and
scenery can create a whole new world for your brand, rather than relying on
stock visuals. Advertisers can feel free to let their imagination roam free, as
complicated ideas can be presented in a visual format. Animation tells a story,
for a dynamic impact on the viewer. This is particularly useful in the
manufacturing or auto industries, where complex new systems can be demonstrated
using modelling programs like 3DS Max. New ideas are transformed into reality in the eyes
of the viewer when they’re brought to life with animation.
Improves Communication with Clients
Incorporating special effects
into your advertising strategy with the use of animation can grab your
audience’s attention and showcase new products more effectively. This helps
give customers a clear interpretation of concepts, for better communication. It
also can help showcase new products beyond the capabilities that photography or
video alone allows, before they even go into production.
Enhances Brand’s Modernity
When businesses use today’s
latest animation techniques as part of an advertising strategy, they can
instantly boost their high tech credibility. With a pretty basic working
knowledge of computer graphics programs, designers can impart a touch of
Hollywood magic into promotional materials.
Provides Cost-Effective Solutions
Animated advertisements often
cost less than videos. Rather than paying actors or models and arranging for a
costly film set, animation design professionals can create characters according
to very specific requirements. Conceptual products or prototypes can be sold
before they even go into production, with the realistic rendering capabilities
of 3D software. Animation helps make products look sleeker, cooler, and more
appealing to the audience, by using lighting and special effects.
Overall, this may be more cost-effective.
Creating animated videos as part
of an advertising strategy boasts numerous benefits to businesses. These can
also easily be shared over social media networks, increasing the chances of
going viral. Short animation sequences can be incorporated in the main business
website, for a multi-level approach that saves time and money.
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